The paper aims at exploring the sociological factors influencing consumers purchasing behaviour in the clothing industry. Factors influencing on buying behaviour of softdrink. Family members can influence individual consumers buying behavior. There is a relationship between motivation and consumer buying behaviour. It is a series of choices made by a consumer prior to making a buying that begins once the customer has. Many factors, specificities and characteristics influence the individual in. Scholars have discussed these factors in different pairs and groups. Factors affecting on consumers trust in shopping online.
Usually the factors affecting consumer buying behaviour include psychological, social, cultural and buying the new home cleaning service involves consumers research for the best option available. An understanding of the influence of these factors is essential for marketers in order to develop suitable marketing mixes to appeal. Factors affecting ghanaian consumers purchasing decision of. What are the 5 factors influencing consumer behavior. Amongst all the factors, physical factors, social factors, cultural factors and personal factors were found to be the major factors affecting consumer buying behavior. Abstractcustomer buying behavior is a process by which consumers identify their needs, collect information, evaluate alternatives, and make the purchase decision. Factors affecting on consumers trust in shopping online for. Jan 04, 2021 factors affecting business buying behaviour. Recognize t he various principles of psychology, sociology, and social psychology that are if value in explaining consumer behavior.
An individual and a consumer is led by his culture, his subculture, his social class, his membership groups, his family, his personality, his. Jul 01, 2018 a study of factors affecting online buying behavior of students t. Personal factors such as occupation, economic situation and motivation becomes the common factor as it s not ideal for consumers to. Iv abstract the major objective of this study was to assess the buying behavior of the ethiopian leather footwear exporting companies in terms of supplier selection criteria, buying center, and the factors affecting the purchasing process. However, it epitomises one of the factors which influence consumer buying behaviour orji et al. A study of factors influencing buying behaviour in the indian. To find out all the factors those influence impulsive buying behavior. Patil university, navi mumbai department of business management in partial fulfilment of the requirements for the award of the degree of. These factors are based on convinced variables used in the consumer behaviour. Factors which influence the buying behaviours of customers. It is essential to examine why environmental attitudes have a weaker influence on consumer green purchase behaviour. For this study the questionnaire designed with demographic profile and five point likert scale were used for the factors influences the buying behaviour with digital payment modes.
Factors influencing buying behavior of a selected apparel. Factors influencing consumer behavior and prospective. Factors affecting ghanaian consumers purchasing decision. Ex amine t he relationship of consumer behavior to marketing m anagement. The most notable factors influencing the decision center in this situation is the size of the organization, the complexity of the product, the functional and financial risk, the importance of the decision at hand and personal experience. However it was found that factors such as store location, promotional tools, impulsive buying, had a greater impact on people. A study on factors influencing cosmetic buying behavior of. Singhvi department of family resource management, college of home science, mpuat, udaipur301, rajasthan, india corresponding author a b s t r a c t onlin opportunities for all. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer.
Examine the many factors that influence consumer behavior. These variables include packaging, cost, accessibility, ingredients, and product popularity, products quality, product flavour, etc. The main aim of the article is to understand the influence of factors biasing purchase decisions connected with measurement of consumers involvement. To identify elements of consumer buying behaviour process for white goods.
The impact of factors influencing the buying behaviour on the. Factors affecting consumers buying behavior for honda. Factors that influence consumer behavior in the purchase of. Factors influencing consumer behavior of smartphone users. Journal of fashion marketing and management, 4, 5015. Fashion, retail, consumer behavior, location, brand, promotional tools. Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour. Declaration i hereby declare that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted for the award of doctor of philosophy phd in business management at d. Designmethodologyapproach a descriptive type of study using judgmental sampling for selecting the samples from online shopping users of kanpur city. In order to achieve the stated objective, multiple case study approach in the ethiopian leather footwear manufacturing industry was used by selecting three. The purpose of this research was to study how different factors of consumer behavior effect on decisionmaking during coffee brand selection.
The impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india thesis submitted to d. Research methodology this research study is of descriptive nature and has used the quantitative research method. Factors influencing consumers buying behaviour within the clothing industry sunday c. The impact of factors influencing the buying behaviour on. How can the factors affecting ethiopian leather footwear company. Culture plays a very vital role in the determining consumer. Factors affecting green purchase behaviour and future research. Pdf factors influencing impulse buying behavior rizwan. No commodities can move from a production point to a consumption point without putting the marketing machinery at work. Pdf factors affecting consumer buying behavior researchgate. Organizational buying behavior chapter synopsis this chapter will cover.
It is yet to understand what factors influence online shopping decision process. Factors influencing on buying behaviour of softdrink products. Psychological factors influencing consumer behaviour instructor janne peltoniemi pages 46 supervisor birgitta niemi learning, and attitude and behaviour change. No commodities can move from a production point to a consumption point without putting the. A study of factors of consumer buying behavior and its. Factors inducing the buying 2014 percentage of respondents responded positively against the source, personal savings for their purchases of the behaviour durables i. What factors influence the buying behaviour of customers with multiple regular customer cards. Consumers buyer behaviour and the resulting purchase decision are strongly influenced by cultural, social, personal and psychological characteristics. Through this paper an attempt was conducted to identify the different factors that impact and influences the customers for buying a product.
Factors influencing buying behaviour of the consumers. General objectives to assess the buying behavior of ethiopian leather footwear exporting companies in order to describe their purchase of finished leather from different suppliers. Amber yamin khan, emadul karim and omair abbas abstract the purpose of this study was to determine various factors such as age. In this study researcher discovered the factors affecting purchasing decisions which influence consumers buying behavior, and also discovered subjective factors and objective factors which motivate buying behavior such as individual factors, final consumers, price, quality and trust towards purchasing environment.
In this context a study conducted at a selected apparel store in hyderabad to examine the factors affecting the consumer behavior. There is a relationship between motivation and religious orientation. International journal of scientific and research publications, volume 4, issue 9, september 2014 3 issn 22503153. Industrial buying behavior and radical innovations abstract. Supermarket is one of an interesting area for the study where features of consumer behavior can easily be seen. One of the objective of the study is applies the antecedent, process and consequence approach. Four major factors affecting business buying behaviour decisions namely. Trust depends not only on external factors, but also on the individuality of each customer. To explore factors influencing consumer buying behaviour for indian white goods industry. Table 1 comparison of consumers difference and their buying behavior for honda city cng buying behavior for honda city cng 2 p 1. In this research we have analyzed the data from spss software, in which we have foundout reliability of scale, frequency, cross tables, correlation and regression. A study of factors affecting online buying behavior of.
Purpose to investigate the factors affecting consumers online shopping behavior. The consumers aim at attaining optimum consumer surplus, be it durables or nondurables, while making such purchases to satisfy their wants. Factors influencing customer engagement in social commerce websites. Human psychology is a major determinant of consumer behavior. The influence of culture on buying behavior varies from country to country therefore. Factors affecting consumers buying decision in the. The consumers aim at attaining optimum consumer surplus, be it durables or nondurables, while making. To find how consumer buying behavior factors influence consumers when purchasing cosmetic products. The theoretical study of the research examined customer. Based on the earlier discussion, the following hypotheses have been proposed. Factors influencing consumer behaviour journal of emerging. Questionnaire was designed to the study on factors influencing the buying behaviour of the consumers with digital payment modes.
Cultural factors, social factors, personal factors and psycholog ical factors. This environment offers the possibility to develop attitudes and opinions towards several subjects such as social relations, society and politics. In supporting this view, kotler 2001, argues that culture is the most fundamental determinant of a persons wants and behaviour. Factors affecting consumers online shopping buying behavior. This study reveals that various factors like quality, brand, price, advertisement and p ackaging have tremendous influences on consumer purchasing behaviour. A study on factors influencing consumer buying behavior in cosmetic products a,h. Identifying the factors affecting the customers buying behavior. In this research, the researcher is also interested to find out how social and personal fac tors especially affect the buyer behavior during the purchase of smartphone.
He further contends that culture exerts the broadest and deepest influence on buying behaviour. The study recommends attention should put on social cultural, psychologicalpersonal, demographic and economic factors while developing, pricing, distributing and communicating products. Abstractglobally, the term, marketing is not a new phenomenon. A study of factors influencing buying behaviour in the indian white goods industry for indore city dr. The lickert scale factors from an earlier study by isita and pradip 1996 are adopted in this study. Reputation is seen as a source of information to reduce uncertainty when making purchases. The reputation of a business contributes to the credibility of buying behavior. This study investigates the factors that influence consumer behavior, and their prospective online purchase decisions in a dynamic pricing context. Factors influencing consumers decision to purchase food. These factors are the reason why each consumer behaves differently. A case study of mens cosmetic market in karachi, pakistan.
There are many factors that influence the buyer behavior. The four most important factors affecting buyers behavior are. A study of factors influencing buying behaviour in the. Though the cost of all considered milks are at par, the customers favour a exacting. Factors affecting consumers buying behavior for honda city cng.
All these factors are interconnected and interlinked with each other. Senith 3 1research scholar,karunya university,coimbatore 2principal, nehru college of management,coimbatore,india 3assistant professor,phd parttime,nehru college of management,coimbatore,india. Consumer behaviour is the process focuses on how individuals make decisions to spend their available resources like time, money, effort on consumptionrelated items. The objective of this study is to know the factors which affect the consumer buying behavior towards the goods or services. Consumer behavior refers to the selection, purchase and consumption of goods and services for the. Factors influencing consumer buying behaviour global journals.
Psychological satisfaction of buying a product in vogue is more important than utility factors. The study focused on the factors which affects consumer buying behavior. India has ranked in online shopping after japan and america. Culture, subculture and social class are known to have very important influence on buying behaviour. Investigating the factors affecting customer purchase activity in retail. Shuchi mittal rm consultancy service, india abstract.
Psychological motivation, perception, learning, beliefs and. Consumer, buying behavior, retailer, store, product, etc. We will examine how the consumer makes their choices out of available alternatives and what are the factors which influence their buying decision. To critic ally examine the effect of variables on impulsive buying behavior.
Factors that influence consumer behavior in the purchase. A central part of the marketing process is to be aware of why a customer or buyer makes a purchase and without such an understanding, businesses find it hard to respond to the. To study the influence of income level of the respondents on consumer buying behavior dimensions. Organisational purchase decisions are influenced by the firms external and internal variables. Factors that influence consumer purchasing decisions of. Factors affecting consumers buying decision in the selection. A study of factors affecting online buying behavior of students. Consumer behavior chapters 79 bus511 2010e page 1 chapter 7. Factors influencing customers buying behavior by dr. Introduction consumer behavior is vast field, being studied by various researchers and marketers and researches are still going on. The findings show that the company should allocate resources properly, also should. A study on factors influencing consumer buying behavior in. Factors affecting intention to use telepresence systems. There are innumerous factors inducing their buying behavior of consumers even in brand preferences of durables.
A study of four wheeler passenger tourist cab state uf uttarakhand international journal of research in humanities and social studies v5 i4 2018 38 3 i first look at the reputation of the brand or manufactures goodwill before buying 3. Factors affecting buying behaviour the buying behaviour of the consumer is affected by various factors which are in the form of uncontrollable variables from a marketers point of view. Factors has significant influence on consumer buying behavior. The social situation youre in can significantly affect your purchase behavior. Cultural factors consumer behavior is deeply influenced by cultural factors such as.
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